Product design: Create a product that customer loves
Product design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.
Products and services built from scratch with a customer success mindset provide a great value proposition for the customer. A company without such integrated customer success is going to have a tough time competing
“Design is the beauty of turning constraints into advantages.”
Product design takes a long time and a great deal of effort. It is important to target the design programme to minimise time and costs and to plan for it to be successfully completed within allocated resources. Time is very much of the essence, the minimum compatible with optimal development. In a product design plan, there are many activities to be first recognized and then coordinated; some activities are worked in sequence, some in parallel. In particular, multidisciplinary activities are focused in the same direction and coordinated in time. The master plan coordinates the various people and their mini-projects in an overall time and resource plan so that the product design can be controlled.
The plan begins with the product design specifications. These include a profile of the product characteristics as defined by the consumer, the structure and composition, safety factors, convenience and aesthetics, and also indicates the manufacturing, processing and storage variables and their effects on the product qualities. Many of these product design specifications start as general descriptions; product design and process development focuses them into definite, quantitative descriptions.
In the design process, the product and process development are integrated so that at the end of the design stage there is a product with the optimum qualities, and a process to produce it.
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